Corporate history

February 2002

Established Alive Co., Ltd.

October 2003

The 17th Formal Gift Fair Formal Gift New Product Contest,
“Hanshin Tigers Winner, Pure Gold Card, Pure Gold 20g” won the second prize

September 2004

First exhibition at the 58th Tokyo International Gift Show

April 2005

31st International Premium Incentive Show 2005 Spring
“Drink Marker Barbe Q Lip” won the grand prize in the Solid Producy Contest

July 2011

3rd Sales Promotion EXPO First Exhibit

December 2012

Acquired utility model registration for “4WAY disaster prevention cushion”

April 2013

Exhibited for the first time at Hong Kong Gift & Premium Fair 2013

July 2013

Acquired design registration for “Chocolate Mug” Headquarters
relocation (Location: 1-12-8 Nishi-Shimbashi, Minato-ku, Tokyo, 6th floor,
Nishi-Shimbashi Naka Building)

January 2014

Germany Nuremberg Spiel Waren Messe first exhibition

May 2014

Obtained design registration for “Folded VIP Cushion”

January 2015

Management innovation plan approved by Tokyo

February 2015

Munich, Germany ISPO MUNICH 2015 first exhibition

April 2015

51th Tokyo International Gift Show 2015 Spring “Two Folded
stadium cushion(with carabiner)” won the second prize in the SP Tool Contest

May 2015

“Folded stadium cushion (with carabiner)” International design registration
“Folded VIP cushion” International design registration
“Stadium seat cushion” International design registration

October 2015

53rd Tokyo International Premium Incentive Show 2015 Autumn
“Okago Wine Box” won the grand prize in the Prime Gift Contest

ALIVE logo trademark registration acquisition

March 2016

26th China East China Import and Export Commodity Trade Association Japan
Pavilion (Shanghai) First Exhibit “Folding Cushion (with Backrest)” Design Registration

April 2016

“Folding cushion (with backrest)” international design registration

September 2016

54th Tokyo International Premium Incentive Show 2016 Autumn “Stack Cup”
won the grand prize in the promotional goods & inbound product contest for 2020

November 2016

“Stack Cup” Japan exclusive agency contract

March 2017

Acquired design registration for “4WAY Disaster Prevention Cushion II”

June 2017

“Folding cushion (with backrest)” Obtained design registration in the United States

September 2017

56th Tokyo International Premium Incentive Show 2017 Autumn
“Tote Mesh Cooler Bag” won the grand prize in the Women’s Promotional Goods Contest

February 2018

85th Tokyo International Gift Show 2018 Spring
“Attachcase type record player” won the second prize in the Import Popularity Contest

May 2018

Concluded a license agreement for Japan national rugby goods
(stack cup, knapsack, double-folded stadium cushion) with Sony Creative Products Inc.

June 2018

SPORTS ENTERTAINMENT TRADE SHOW 2018 (Japan)
First exhibition

May 2019

Concluded a license agreement with Sony Creative Products Inc.
for rugby representative goods from Japan (stack cup, knapsack, double-folded stadium cushion, leisure seat)

August 2019

SPORTS ENTERTAINMENT TRADE SHOW 2019 (Japan)

October 2019

60th Tokyo International Premium Incentive Show 2019 Autumn
“Multifunctional Backpack” won the grand prize in the Premium Gift Contest

February 2020

We received a letter of appreciation from Nippon Logistics Co., Ltd.

June 2020

We received a thank you for the donated items from the Tokyo Chapter of the Japanese Red Cross Society.

July 2020

I became a mask sponsor of Shizuoka SSU AS REGINA (Japan)

August 2020

Became a mask sponsor of TOKYO2020 FC.

September 2020

We received a thank-you note from Kawasaki Frontale

October 2020

90th Tokyo International Gift Show 2020 Autumn
“Float Backpack” won the grand prize in the New Product Contest

February 2021

91st Tokyo International Gift Show 2021 Spring
I was interviewed by an industry magazine for two days.

March 2021

“Folding cushion (with backrest)” British design registration
“Folded stadium cushion (with carabiner)” British design registration
“Folded VIP Cushion” British design registration

April 2021

63rd Tokyo International Premium Incentive Show 2021 Spring
“PC bag” won the Semi-grand prize in the new lifestyle contest

September 2021

64th Tokyo International Premium Incentive Show 2021 Autumn
“Stationery pouch bag” is a special jury award in the new lifestyle contest

September 2021

Received an interview with the Tokyo Chamber of Commerce and Industry
on the theme of “Taking a predicament as an opportunity”.

January 2022

The Hong Kong Trade Development Council introduced us to the
registered world as a premier buyer (highest buyer).

February 2022

The Tokyo Chamber of Commerce and Industry issued a press release tothe news
media, “Taking the opportunity ofpredicament,” and a video eport was also released
on the website of the Port Branch of the TokyoChamber of Commerce and Industry.

April 2022

65th Tokyo International Premium Incentive Show 2022 Spring
“3 WAY bag in pc bag” won the second prize in the new lifestyle contest

October 2022

66th Tokyo International Premium Incentive Show 2022 Autumn
“Wireless Speaker”won the second prize in the new lifestyle contest

December 2022

Make an license agreement for Japan national rugby goods (knapsack,
double-folded stadium cushion, picnick sheet) with Sony Creative Products Inc.

February 2023

Messe Frankfurt (Germany) 「AMBIENTE 2023」 first exhibition

April 2023

67th Tokyo International Premium Incentive Show 2023 Spring
“Multifunctional backpack ECO”won the Special Jury Award in the new lifestyle
contest

October 2023

68th Tokyo International Premium Incentive Show 2023 Autumn
“Record Player & Record Coaster Set”won the Special Jury Award
in the Sports/Entertainment Related Goods Contest

December 2023

In the December 16th issue of Mono Magazine (p.100)
was published the “Record Player & Record Coaster Set”